Direct Marketing, Direct Mail, Variable Printing, Interactive Marketing, Mail :: RP GRAPHICS GROUP

Direct Marketing

Increase your ROI with interactive, strategic, personalized direct mail, custom tracking, and data collection.

Corporate Solutions

Products & services for your business clients. Everything you need to communicate effectively to your customers.

Retail Solutions

A complete overview of successful products and services specially developed for various retail environments.

Environmental Solutions

Increase your "green" presence with our award winning environmental processes, multiple certifications & carbon footprint reducing practices.

RP Graphics Group

5990 Falbourne Street
Mississauga, ON Canada L5R 3S7

905.507.8782 T
800.639.5675
905.507.0113 F

Click here for a Google Map to RP Graphics.

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Services

Litho (Offset) Printing
Large Format Printing
Digital Printing
Web To Print
Prepress
Print On Demand
Direct Marketing

Fulfillment
Data Services
Bindery & Finishing
Spot Colour Replacement
Online Proofing
Variable Printing
Decals

Products

Variable Direct Mail
Postcards
Brochures
Flyers / Inserts
Magazines
POP Displays
Stationery

Annual Reports
Posters
Interior Signage
Outdoor Displays
Calendars
Banners

Technologies

Stochastic Printing
Spotless X
PDF PrintFlow
Touche with XMPie

Resources & Support

Graphic Design Services
Project Consultation
Lunch & Learn
Die Library
Upload File(s)
Colour Solutions & File Preparation


	RP Graphics offers you unique choices when it comes to printing and processing your material. Offset presses are the most cost-effective, particularly for large runs. The more you print, the less you pay per page; and you always get clear, sharp images and type. This is particularly true of our Komori press. Its direct-to-plate system produces consistently high quality images, in runs of 1,000 to 1,000,000, fast, efficiently and affordably. Xerox iGen 3 & iGen 4 Digital Production Press This flexible and efficient press delivers 100 pages per minute, creating economical, full-colour work that has the look and feel of offset


	Our two Inca Spyder large format printers can produce oversized images on plastic, paper, plywood and acrylic. Their enormous sheet size of 63” x 126” enable you to print any large format image, thus enhancing your message and increasing your presence at store level. Incas use UV Ink Jet technology, which is suitable for both indoor and outdoor use, and produces bright, vibrant images in high resolution. And because we use UV ink, there is no waste or pollution causing VOCs. In addition to vibrant colours and special materials, we can also print with white ink – this enables us to print on coloured or clear materials. One of our sales specialists will be pleased to show you how to make this exciting new technology work to your advantage.


	RP’s iGen Digital Presses enable us to produce projects that require shorter runs, or need personalization in any quantity. .Digital printing involves less initial set-up time, making it ideal for quick turn-arounds and is very cost-effective for small runs. When you choose to personalize your project, you will be able to engage your customers on a one-to-one basis, which will increase response rates. Perhaps the most significant feature of digital printing is its ability to personalize your project and produce variable data printing. RP Graphics’ digital process differs from our lithography print in significant ways: Because printing plates are not required, each print can be different Fewer chemicals and less paper are wasted as there is no need to bring the image “up to colour” and check for registration and position The ink or toner remains on the surface, ensuring both consistency and depth of colour. Enables you to print over the web through the use of customer brand portals.


	RP Graphics Web-to-print, also known as Web2Print, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This means that any of your print projects are just a click away from being shipped to anyone, anywhere. This process allows us, you and a graphic designer/agency to create, edit, and approve computer-based online templates during the prepress phase. We use a Portable Document Format (PDF) workflow environment, with outflow provided by digital printing. Web-to-print is also used today by printers with both offset and digital production facilities. We use Web-to-print to assist large commercial or government customers, to access public or private online store-fronts or catalogues hosted by RP Graphics. We develop custom virtual store-fronts where customers can choose pre-designed templates on which they can alter the typeface, copy, images, and layout, or approve a template layout and design that has been created by another person. Our Web-to-print process can produce materials in black and white or full colour, on various papers and presses. These include: business cards brochures store signage Our Web-to-print systems also handle personalization and distribution of: presentations seminars logos email and other electronic media


	Our state-of-the art pre-press department uses the latest software available on both Mac and PC platforms. Send us your files in any medium, or via e-mail or FTP site. We use only a minimum of chemicals in this process, ensuring that this department is environmentally friendly. We accept CD-ROMs and DVDs We output computer to conventional plates Fuji proofs Digital Dylux On-line digital asset management Full colour scanning and digital retouching Complete PDF workflow Colour copy proofs are available


	RP Graphics "Print on Demand” is a printing technology and business process which enables you, your dealers or employees to select brochures, booklets, business cards, etc. from your product list, which is hosted and managed by us. We receive the order virtually, print and ship directly to the required address, seamlessly. This technology, developed by RP Graphics specifically for our customers, provides delivers all the sales and marketing documents your team needs fast and cost-effectively.


	Whether we are printing and kitting for 600 stores across North America, or 15 stores in your city, you can rely on RP Graphics to deliver your order safely, securely and absolutely on-time. We custom-package to make sure that your materials arrive in perfect condition; and ship with DHL, UPS, FedEx, as well as other trusted shippers, including our own local courier.


	We can track the success of every element of your direct marketing campaign. Our experienced staff will ensure that it is efficiently managed to get the job done right: on-time and on-budget. Our data/programming capabilities include: Meeting standardization and hygiene requirements for efficient processing by the post office Case conversion and proper case usage Nth. select, seeding for proper testing and control Merge purge/duplicate elimination and parsing help you save on postage Bar-coding for tracking and POS solution Custom programming for print and web programs Canadian and NCOA (National change of address) Identifying and sorting Canadian and US mail, to reduce postal costs


	Every project we produce for you is perfect, accurate and consistent. Our bindery service department handles a full range of services, including basic cutting, folding and laminating to more elaborate mail preparation and booklet-making services. This ensure that every job leaves our plant completely ready for distribution.


	Hexachrome adds orange and green to the standard process colours of cyan, yellow, magenta and black. This makes photographs reproduced with Hexachrome come extremely close to what you see on either your RGB monitor or camera’s LCD. What’s important to you, and RP Graphics, is that most of the solid colors included in the Pantone Matching System can be simulated using Hexachrome color, which eliminates the need to stop the press to prepare special plates for specified spot colours. This translates to a potential boost in efficiency, which results in cost savings to you.


	An RIP-generated PDF from RP Graphics lets you view your proofs online. You can see what each separation looks like, AQ layers and even die-lines with ease. Since this PDF was generated from our RIP – what you see on screen is exactly what will print.


	Variable-data printing is a form of on-demand, customized printing that enables you to personalize your project by changing elements such as text, graphics and images from one printed piece to the next, using information from a database or external file. Variable data printing is mainly used for: direct marketing, customer relationship management advertising invoicing on selfmailers brochures postcard campaigns At RP Graphics our variable data printing equipment and software enable us to mass customize documents via digital print technology, as opposed to the \'mass-production\' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, each delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with a customized messages for each customer, greatly enhancing your ROI. The basic level of variable printing usually involves a simple salutation or name change. At RP Graphic, we take this method to the next level, involving different amounts of customization for different markets. This means text and images can be changed for changing address bases relevant to each market segment. We can also drive different segments to a different URL, making tracking more effective. The returns for variable printing vary from double the normal at the basic level, to 10-15 times for fully variable jobs. This naturally depends on the content and its relevance to the market, but this technique provides you with an effective tool for increasing ROI on your marketing campaigns.

“Good news” marketing at its best! Nobody expects to learn anything bad from a postcard. Capitalize on this positive expectation. Include interesting visuals and enticing “deals” that will turn readers into buyers. Because they don’t use envelopes, postcards are less expensive to mail than letters, and can be a great way to get your message across. Postcards are put to use very effectively as:

Appointment reminders from doctors and dentists
Positive political notes during an election year
Notifications of attractive new listings from real estate agents
Tempting reminders of possible vacation or mini-break destinations from the travel/hotel industry
Seasonal reminders by the lawn care industry, garages, arts and culture groups
Entertaining memory “jogs” by anyone in business for themselves. These are particularly effective if they’re tied-in to special dates such as birthdays, etc.
Store announcements of special events and seasonal sales.

One of the most common, and possibly cost-effective, ways of branding as well as advertising your business or service. These single-sheet or booklet forms are used across many industries, from government agencies to retailers. They feature eye-catching design and short, informative copy and are usually printed on colour-enhancing, glossy stock. They can be sent out as personal mail or mass marketed through various sources.

Brochures can promote:

Locations, special promotions, hotels, events, products and services
Hotels, inns, lodges, trade shows and conventions usually have special racks or stands that hold brochures of particular interest to their clients.

Retail version
Retail brochures are usually small, four to 6 fold pamphlets that can be used, between seasonal catalogues, to tell your customers about special deals and events or interesting new merchandise and services. They can be printed in black and white or full or “spot” colour, and printed on matte or glossy stock. RP Graphics offer you a wide range of options for your brochure, which can be direct-mailed or mass-marketed. Either way, your message is unique to the reader and this medium is designed solely for your use.


	Flyers are single or multiple page formats that can be free-standing – in special racks – mass mailed or inserted into local newspapers. This is a good, cost-effective way to keep your corporate or retail customers informed of day-to-day promotions, special offers and deals.


	Magazines cater, seasonally, to special interests: sports, politics, news, culture, arts, etc. As such, they are an excellent medium with which to convert your consumers to the benefits of your brand. Tailor your message to those interests with powerful images and potent copy, and you can’t miss. Another benefit, that is almost unique to magazines, is that they have what is known as “pass along” power. For every person who subscribes to (direct mail) or buys an issue (mass marketing), another four to five will actually borrow and read that one copy. So your message reaches your intended target x 4 or 5. Most magazines are printed on fine quality, glossy stock, ensuring that reproduction of your message is true both verbally and visually. In Retail, one of the most powerful ways for retailers to build a year-round brand image, magazines are marketed to specific interests. This means that your store can advertise in the magazine(s) that cater specifically to the interests of the people you are trying to reach. Because their publication/issue dates can vary, it is best to use this medium solely for branding purposes. Another benefit, that is almost unique to magazines, is that they have what is known as “pass along” power. For every person who subscribes to (direct mail) or buys an issue (mass marketing), another four to five will actually borrow and read that one copy. So your message reaches your intended target x 4 or 5. Most magazines are printed on fine quality, glossy stock, ensuring that reproduction of your message is true both verbally and visually.

These take the form of kiosks, end caps, point-of-sale and stand-alones. They can be wall or floor-mounted or hung from the ceiling. They can be used to indicate just were specific merchandise is located, either in-store or at trade shows; and can even hold samples of the promotional product . Their main purpose is to increase traffic at point-of-sale, and they must be visually arresting, informative and easy-to-read, even from a distance.

Your letterhead, envelopes, business cards and presentation folders are very often the first impression your clients receive of you. This package summarizes the essence of your brand, reflecting both the kind of work you do and the market you want to reach. Integration is absolutely key here. Our branding specialists at RP will be happy to work with you to achieve the kind of image you want to make now, and in the future.

hese provide a comprehensive overview on the company’s performance during the previous year. Shareholders and other stakeholders review the relevant information about the company’s activities, operations and financial performance. These, too, should be considered a part of your integrated marketing communication and be presented in a sleek, professional booklet, folder or other innovative form. All elements of these should be consistent with the rest of the company’s marketing program.

Annual reports usually include:

Reports from both the Chairman and CEO
Auditor’s report on corporate governance
Mission statement
Corporate governance statement of compliance
Statement of directors’ responsibilities
Invitation to the company’s Annual General Meeting

Financial statements should also be included:

Auditor’s report on the company’s fiscal standing
Balance sheet ïƒ˜ Statement of retained earnings
Income and cash-flow statements
Notes to the financial statements
Accounting policies


	Corporate These are powerful and effective ways to communicate your corporate message, both in-house and in the market. In-house, they can be used to announce new products, services and systems. To salute employees who have made excellent contributions to the company, departments which have posted substantial gains in an area such as sales and to promote seasonal incentives. Used externally, they do an excellent job of reinforcing your brand image, reminding existing customers of your strengths and informing potential customers of your capabilities. Retail These are powerful and effective ways to deliver news about your products, services, special events and deals, both in-store and outside. Their colourful, and often larger-than-life images combined with short, edgy copy, arrest attention and drive consumers to your store.

Corporate
RP produces standard and custom signs that will reinforce your brand to all your in-house visitors. These can display directions, information or identification, and take the form of showcards, posters, banners, window decals, backdrops and backlits.

Backlits are signs that are printed on a number of different materials:

Foam core
Plywood
MXM
Vinyl
Translucent material
Paper
Cardboard

They are produced through the use of backlit film, which gives you brilliant images that are sure to stand out. RP Graphics can extend the life of your backlits by applying a laminated coating, which reduces the risk of scratching during installation.

Retail
RP produces standard and custom signs that will attract all visitors to your store. These can display brand messages, information or notices of upcoming events, and take the form of showcards, posters, banners, window decals, backdrops and backlits.

Backlits are signs that are printed on a number of different materials:

Foam core
Plywood
MXM
Vinyl
Translucent material
Paper
Cardboard

They are produced through the use of backlit film, which gives you brilliant images that are sure to stand out. RP Graphics can extend the life of your backlits by applying a laminated coating, which reduces the risk of scratching during installation.


	These are an excellent way to let people know who you are and where you’re located, outside your own facility. They can be placed in areas, such as golf courses, sports venues, festivals, concerts, airports and bus/train stations, and come in different formats.


	What better way to remind your customers or clients of what you can do for them all year round than with a calendar. Have it imprinted with your name, logo, address, telephone number and web address. You could also choose to highlight a different product or service each month. Your calendar could be desk or purse size or large enough to go on a wall. RP Graphics will be happy to help you choose the size and format most appropriate to your market, and produce it for you.

Vinyl banners can be used just about anywhere: as billboards, on tables, at trade shows, in stadiums and advertising street fairs and parades. Some are large enough to almost “wrap” the side of a building. RP Graphics are specialists at designing and producing this very cost-effective way to promote your name and image.

We have various artists on site to assist you with all your graphic needs. From simple logo placement to consultation on a complete branding or re-branding. They are equally adept with any platform and all graphic design and layout applications.

For any Graphic and Branding questions, please speak to your Account Manager or contact:

Joseph Giordano
Marketing & Design Manager

9055077732 T
4162005633 M

jgiordano@rpgraphics.com

		Overview What is Touché Integrated Marketing Solutions? RP’s Touché Integrated Marketing Software melds the work done by the IT/Programming and Data service people with that of the creative and e-media teams. In one seamless process, Touché creates and builds mass-personalized cross-media campaigns that include print, web and email, from one central platform. Personalized campaigns are produced from client databases and changes can be made, from sheet to sheet, in everything from names through logos, colours and images. View our Intergrated Marketing Brochure here!

Direct Marketing

Overview